Femedic Labs is a digital insights, strategy, and content agency for health and socially-focused brands
Originally started as a media platform, The Femedic was created to meet a simple need: genuinely useful health content that answered people's questions properly.
We have spent years diligently analysing digital content spaces around health topics to identify what sort of content — what information, which topics, which tone of voice — will best serve our audience, and established high production standards to ensure that each piece of our content was not only accurate and trustworthy, but inclusive and genuinely useful.
We set out to create a new standard for digital health content, and launched Femedic Labs to further that work through impactful and intelligent services for brands.
Getting the best out of branded content
Branded content plays a huge role in the digital content ecosystem, and is responsible for much of the messages and information audiences receive around health, wellness, and wellbeing. This is particularly true when we consider how many brands rely on harmful stereotypes in their marketing: #GirlBoss, anyone?
We believe that brands play an important role in raising the standard of digital health content, and are here to produce the insights, strategy, and content that will help them do that.
We also understand that content is an investment, and that it needs to deliver value — just like any other aspect of your business. We are experts in the business of content and can show you how to create content that is working hard towards your goals.
Our work is centred around the following three core principles:
Health is holistic
Address people, not symptoms
Correct context is everything
We investigate health through a holistic lens: valuing social, cultural, political, emotional, and environmental factors alongside the physical as intersecting and equally as impactful on a person’s health outcomes.
A person’s symptoms and health experiences are part of their daily lives, where they have needs, interests, habits, and lifestyle preferences. Meet people where they are within the true context of their lived, day-to-day experiences.
So much health misinformation comes from a failure to present facts in their proper context: what do these research findings mean, what is the true risk they communicate?
Monica is an award-winning digital content specialist, with 10 years’ experience across journalism, content strategy, and content marketing. She has 7 years’ specialist experience in digital health content.
Before starting The Femedic, Monica was Director of Content at digital marketing agency Curated Digital, a company she helped grow from startup (4 people) to scale-up (20 people) within 2 years.
She founded The Femedic after years of running digital health content projects, and noticing that despite the condition or demographic of women being targeted, there were the same patterns of inadequacy in available health content.
Femedic Labs is run by Monica and a team of freelancers.