Femedic Labs provides content and digital strategy services for health and socially-focused brands

Originally started as a media platform, The Femedic was created to meet a simple need: genuinely useful health content that answered people's questions properly.

We have spent years diligently analysing digital content spaces around health topics to identify what sort of content — what information, which topics, which tone of voice — will best serve our audience, and established high production standards to ensure that each piece of our content was not only accurate and trustworthy, but inclusive and genuinely useful.

We set out to create a new standard for digital health content, and launched Femedic Labs to further that work through impactful and intelligent services for brands.

Femedic Labs is run by Monica Karpinski

Monica is an award-winning digital content specialist and healthcare journalist, who is the Founder/Editor of The Femedic.

Before starting The Femedic, Monica was Director of Content at digital marketing agency Curated Digital, a company she helped grow from startup (4 people) to scale-up (20 people) within 2 years.

She founded The Femedic after years of running digital health content projects, and noticing that despite the condition or demographic of women being targeted, there were the same patterns of inadequacy in available health content.

Femedic Labs is run by Monica and a team of freelancers.

Monica Karpinski

Our approach

Our work is centred around the following three core principles:

Health is holistic

Address people, not symptoms

Correct context is everything

We investigate health through a holistic lens: valuing social, cultural, political, emotional, and environmental factors alongside the physical as intersecting and equally as impactful on a person’s health outcomes.

A person’s symptoms and health experiences are part of their daily lives, where they have needs, interests, habits, and lifestyle preferences. Meet people where they are within the true context of their lived, day-to-day experiences.

So much health misinformation comes from a failure to present facts in their proper context: what do these research findings mean, what is the true risk they communicate?